Viking Introduces New D3 Product Line

Viking Range Corporation is pleased to announce its latest product offering – Viking D3, a unique and innovative line of kitchen appliances featuring breakthrough design, performance, and personalization options. Viking D3 is the only line of major appliances to offer consumers a completely new approach to design, including exciting styling, 24 designer colors, and personalization options.

At the heart of the D3 design innovation is its novel, patent-pending option for customizing knobs and handles to complement virtually any cabinetry finish or kitchen décor using consumer-installed knob and handle inserts. Beautiful stainless steel knobs and handles with polished chrome inserts come standard on each D3 appliance. However, for the consumer wanting complete flexibility with the accent finishes of their appliances, the chrome inserts are removable and may be replaced with optional inserts in different colors or finishes. The chrome inserts can be kept and easily reinstalled at a later date.

The customization process is simple. Kits containing either wood or clear acrylic knob and handle inserts may be purchased either at a Viking dealer or online at vikingrange.com and used to replace the chrome handle and knob inserts that are shipped standard with the product. The inserts can be quickly and easily changed as a "do it yourself" project in just a few minutes. And if the homeowners' tastes or décor change, or if they would like to color coordinate their appliances with a season or holiday, the knob and handle inserts can be repeatedly replaced with new inserts in an entirely different finish or color.

To provide maximum design flexibility, the optional knob and handle inserts are offered in clear acrylic for unlimited paint color choices and in wood in several stains to complement the most popular cabinetry finishes. Wood inserts are also offered unfinished so they can be stained to match any adjacent cabinetry finish. For painted finishes, the consumer spray paints the backside of the clear inserts any color they wish and the resulting paint finish looks factory-applied through the clear acrylic.

The Viking D3 line is available in 24 designer finishes, from lemonade and mint julep to wasabi, along with venerable stainless steel, providing the appliance industry’s broadest palette of colors and finishes for adapting to any conceivable kitchen décor. Because of the infinite number of combinations provided by the standard D3 knobs and handles, the option of convertible and customizable knob and handle inserts, and a choice of 24 different finishes, no other appliance line can match the design options and flexibility of the new D3 line from Viking.

To enable the consumer to visualize different knob and handle colors and finishes on D3, Viking has created a new D3 customization feature on its website. This interactive design tool allows consumers to change knob and handle inserts with a variety of wood finishes and an infinite selection of colors. Brent Bailey, Director of Design at Viking, said, "This will be a fun way for people to modify and create their own D3 appliance and visualize how it would look in their kitchen."

Bailey further stated, "The robust, yet modern styling of D3 gives a slight nod to our Professional heritage while providing an entirely new design interpretation of the Viking brand. Viking has always been at the forefront of kitchen appliance design and performance. D3 provides design choices that no other manufacturer offers. We’re certain that consumers will be excited about that creative aspect of the line."

The D3 product line consists of 30" convection ranges, cooktops and built-in convection ovens, microwaves, warming drawers, ventilation, dishwashers, and a French door refrigerator/freezer. Ranges are available in gas self-clean, dual fuel, and electric models. Gas and dual fuel ranges have five high-performance sealed gas burners that provide up to 18,000 BTUs of powerful, precise cooking power for which Viking is known. The electric range provides five QuickCook™ electric elements that reach full power in three seconds. The electric and dual fuel self-clean convection ovens boast the largest oven capacity available.

Because Viking D3 appliances are in standard dimensions, they are ideal for replacing existing appliances in addition to new construction and total kitchen remodel, at a price point that will represent the greatest consumer value in the luxury appliance segment.