THE NEW VIKING
WHY WE
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We have spent the past two and a half years addressing many legacy product issues at Viking. These issues, seen as negative reviews on the Internet, are in the past and the new Viking is better than ever.

In 2013, Viking became part of The Middleby Corporation, the largest commercial kitchen equipment manufacturer in the world. Tapping the resources and technological expertise of Middleby with Viking's own heritage in the residential market, we have completely overhauled our quality controls, re-engineered and transformed our products.

As a result of these efforts we are standing behind our products with an industry-leading warranty, and our warranty rates are down. As a public company we are held to high standards, monitor and independently audit our quality. Middleby owns the best commercial cooking brands in the industry, and they are in two-thirds of restaurant kitchens around the world. The innovation in these products make restaurant experiences more quick and efficient while providing the best quality food for customers whether it's eating a favorite breakfast at the world's largest coffee chain or enjoying a toasted sandwich at the sandwich shop. Customers interact with Middleby technology daily through ordering pizza which will be ready quickly or savoring a perfect steak at a well-known steakhouse. Food around the world in all types of restaurants is being prepared with Middleby equipment.

And now the commercial cooking technology and innovation once reserved for only restaurant kitchens is available for your home; only from Viking. To make it even better, Viking is now infused with a new culture from Middleby to ensure that products, quality and service are the best available...
Welcome to the New Viking!



But don't take our word for it.
See what the critics and experts now say about Viking.

REVIEWS & TESTIMONIALS



VIKING IMPROVEMENTS

  • 85% of Products Reengineered to Improve Performance and Reliability
  • Designed “Mistake-Proofing” Wiring Harness Connectors
  • Over 32 Stories of Wire Removed from Product During Reengineering

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Viking has made sweeping changes that have dramatically improved the quality, performance and functionality of our products. Viking products sold today have been reengineered to ensure the best performance, safety and durability.

In fact, since becoming part of Middleby Corporation, Viking has created more than 50 new innovative and award-winning products. Collectively, we have made hundreds of design, production and feature improvements to our refrigerators, ranges and dishwashers.
 

VIKING INNOVATIONS

With a renewed commitment to quality, innovation and customer service, we invite you to preview our exciting new products. Proven innovative Middleby technology and features from leading restaurant kitchens around the world have been incorporated into Viking residential appliances. Now these features, formerly reserved for professional chefs, are available for your home.

VIKING REDEFINED

Chefs, celebrities and home chefs all love Viking and the Viking experience. To further enhance the experience, we have restructured our customer service team to allow for faster responses to any customer concerns and questions and implemented an improved online customer support section of our website at vikingrange.com. We are improving customer satisfaction and making good on our commitment to quality and customer service. People are taking notice and the changes we've made are having an impact. For example, a few of the recent awards include:



#1 Quality Rating for Ranges & Cooktops –Handley Wood's Builder Brand Use Study 2015

Viking Named as One of America's Most Beloved Brands in 2015 - Harris Poll EquiTrend® 2015

Best Gas Range from Good Housekeeping 2015

Viking Appliances Receive Prestigious GOOD DESIGN™ Award 2014

READ MORE AWARDS & ACCOLADES

ABOUT OUR CEO

Selim A. Bassoul is Chairman of the Board of Directors and Chief Executive Officer of The Middleby Corporation, a leading developer and manufacturer of commercial cooking equipment and food processing/packaging equipment. Mr. Bassoul is responsible for the strategic direction of the company and leading the senior management team.

Mr. Bassoul has lead The Middleby Corporation to be one of the best performing public companies over the past several years. Mr. Bassoul joined The Middleby Corporation in 1996 as President of the company's Southbend division. He became Chief Operating Officer of The Middleby Corporation in 1999 and was named Chief Executive in 2000 and Chairman of the Board in 2004. Under his leadership the company has added a dozen acquisitions to grow Middleby's presence to a market leader in the industries they serve and quadruple company sales in a five year period. Prior to joining The Middleby Corporation Mr. Bassoul worked for eight years in commercial food equipment for Premark, Inc., a unit of Illinois Tool Works, as Director of Marketing, General Manager of the Cook-Chill division and Vice President of Sales for the Vulcan Cooking Division. Before entering the foodservice industry, Mr. Bassoul worked in the healthcare industry for eight years for American Hospital Supply and Baxter Healthcare in various positions including mergers and acquisitions, corporate planning and regional director in the Middle East and Africa.

Mr. Bassoul started his career at Ernst & Young in the Middle East and then moved to the United States to continue his postgraduate education at the Northwestern University Kellogg School of Management where he earned his M.B.A. in finance and marketing and a certificate in Accounting. Before coming to the U.S. Mr. Bassoul attended the American University of Beirut where he received a B.A. in Business Administration with Distinction and was the recipient of the David Dodge Scholar Award. Through high school he was educated by the Jesuits at Notre Dame de Jamhour in Beirut. Mr. Bassoul remained committed to excelling while a civil war was raging in his country, Lebanon.

Mr. Bassoul has been the recipient of many honors including the Ernst & Young Entrepreneur of the Year Award and the YPO International Legacy Award. Outside his career, his acheivements include Contributing Editor, Journal of Business Strategy, speaker on global marketing at the Conference Board, developer of the Riskette financial modeling system, and Exsys software for international distribution. Mr. Bassoul is a member of the Young Presidents Organization (YPO) and a board member of the Holy Spirit University Foundation. He is a current member of the Board of Directors of New Piper Aircraft and Confluence Watermark.



 
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