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Viking Graphic Standards Manual
Viking Range, LLC has established its image in the marketplace through years of consistent branding. The look and message have evolved with the product lines. But each and every ad, brochure, and point-of-purchase is born from a strict aesthetic. Every time a Viking logo or product appears in print or online, it reflects the brand as a whole. And if every usage maintains the Viking brand identity, they all add up to a much greater impact in the consumer’s mind. In turn, each individual usage is also strengthened by this brand equity. We want to make it as easy as possible for our dealers and distributors to capitalize on the Viking brand. So this Graphic Standards manual offers the files and basic guidelines to effectively communicate the Viking name.
Effective April 1, 2013, the official company name of Viking Range Corporation became Viking Range, LLC. (A comma is required between "Range" and "LLC".)