GREENWOOD, Miss. (May 2, 2013) – Viking Range, LLC, the originator of commercial-type appliances for the home, announces the acquisition of longtime distribution partner The Gene Schick Company ("GSC"). The Hayward, CA-based company, in business since 1973, has been the exclusive distributor for Viking in Northern California and Hawaii since the earliest days of Viking.
"The addition of GSC to the Viking team further strengthens the Viking brand and ensures continued success moving forward in one of the most vital markets to our business," said Brian Waldrop, Viking Executive Vice President and CFO. "The Viking - GSC partnership has always been a huge asset to Viking and dates back to 1987, when the first Viking range was shipped."
Viking will be combining GSC’s organization with the recently acquired SYB organization in Southern California in order to better serve the California, Hawaii and northern Nevada markets. The synergies of the combined organizations will provide Viking customers with a unified sales, marketing and logistics division of Viking Range, LLC. GSC’s sales and service team, led by Mike Beranis, will continue to service the existing GSC markets.
Viking Range, LLC originated ultra-premium commercial-type appliances for the home, creating a whole new category of home appliances. Committed to innovative product design, unrivaled performance and peerless quality, Viking is headquartered in Greenwood, Mississippi, and is a subsidiary of The Middleby Corporation, a long-time leader in commercial kitchen technology. Viking appliances are recognized globally as the foremost brand in the high-end appliance industry and are sold through a network of premium appliance distributors and dealers worldwide.
For additional information or to locate a Viking dealer in your area, please visit www.vikingrange.com or call 888.845.4641. VIKING is a registered trademark of Viking Range, LLC. Viking products are sold under the BRIGADE brand in Canada.