How One Man Turned a Dream into a Leading American Appliance Brand




Viking is an American dream with the company’s history and development as it continues to embrace the values of its innovations and patriotism. Founder, Fred Carl Jr, spent the majority of the 1980s bringing this dream to life by creating commercial grade ranges that offered high-performance cooking, selection of burners, heavy-duty construction, and a professional style into homes. By 1989, Fred Carl Jr was tired of sitting back and letting contractors develop these ranges, so he decided to pack up his life’s work and bring them home to Greenwood, Mississippi. He decided to move manufacturing to Greenwood so he could offer jobs to a region who had been struggling since the downfall of the cotton industry. Viking saved Greenwood and is fully focused on keeping its production on American soil. The production did not just stop at ranges but extended to refrigerators, ovens, dishwashers, warming drawers, trash compactors, freezers, and other culinary products. A huge focus is on keeping production rates down through constant efficiency-generating workflow improvements. In addition to the improvements in workflow, Viking has incorporated eco-friendly features such like high-efficiency range burners, recycled refrigerator coolant, and recycled steel. Viking wanted to show how much they truly care about their customers’ health and released the Bluezone Preservation Technology that has been verified by the Aerosol Research and Engineering Laboratories (ARE) to kill molds, bacteria, and viruses with 99.99% efficacy. If you are trying to decide what to place in your kitchen how could you not choose Viking? Viking supports American manufacturing and green ideals while showcasing superior products in a home. That is the Viking and American way.